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Fractional Product · Program · GTM Leadership
Go-to-market built for the moment growth gets real.
I’m Eve Logunova-Parker — a senior fractional Product, Program & GTM lead. For 15+ years I’ve owned positioning, launches, pricing, competitive strategy, and product & portfolio management for AI, data, and enterprise infrastructure platforms — from first customer to mass adoption, where regulation and reputation are on the line.
$0
New-venture revenue
0
Field adoption in 90 days
0
NPS lift, year over year
$0
Partner programs grown
Brought in when go-to-market
has to catch up —
or the product, the market, or
the competition does.
I own product marketing and go-to-market end to end — positioning, launches, pricing, and competitive strategy — for a launch, a new-market entry, a repositioning, or a scale-up that needs to win share without breaking quality.
15+ years owning GTM for AI, data, and enterprise SaaS/PaaS/IaaS — from new venture to mass adoption across regulated industries.
Fractional leadership for scaleups to Fortune 500, growing partnerships and campaigns into $100M+ revenue programs.
Built and led 40-person global teams (US/EU) and co-marketing pipeline with partners like Salesforce, Adobe, Discover, and Databricks.
Founder & CEO of an agentic AI platform (Evenness) — 0-to-1 fit, R&D, and compliant GTM. EU Innovation Trophy Winner, 2025.
Professor of Agile PM for AI & Emerging Technologies at Yorkville and Algoma University, Canada.
Industries
- Data centers
- Semiconductors
- Finance
- Autonomous vehicles
- Logistics
- Healthcare
- Life sciences
- Manufacturing
Three places where GTM stops being
a deck and starts being revenue.
01
Product Leadership
Product & portfolio management, GTM strategy, positioning, messaging, and launch for AI, data, and enterprise infrastructure — built for technical and non-technical buyers alike.
02
GTM Adoption Excellence
Integrated SLG and PLG motions that land across enterprise and high-growth, regulated environments — and actually get adopted in the field.
03
Scalable Growth Systems
Sales and marketing systems — including AI agents — that scale reach, conversion, and lifecycle value without scaling headcount.
Is your AI product GTM-ready?
Before you commit budget to a launch, know where the risk sits.
Twelve questions across the four areas that decide whether an AI, data, or infrastructure launch lands or stalls — positioning, compliance, motion, and adoption. It’s the same diagnostic I run with CEOs, CROs, and Heads of Product before demand goes live. You’ll leave with a score and a direct read on what to fix first — and what it’s costing you not to.
Two minutes · your result is emailed to you · private link, not published.
Let’s build growth that scales — together.
Select the engagements you’d like to discuss, then send your request.
01 — Strategy
Executive GTM & Growth Strategy
For teams entering a new market or scaling a product where positioning isn’t landing. Integrated go-to-market across brand, product, partner, and revenue — built alongside CEOs, CROs, and CMOs.
Select to discuss02 — Regulated
Compliance-Led Growth & Adoption
For regulated industries commercializing innovation under real constraints. GTM aligned to HIPAA, NIST, CCPA, GDPR, and WCAG across healthcare, financial, energy, and infrastructure.
Select to discuss03 — Operating Model
Marketing Operating Models at Scale
For leaders building a product marketing org that moves fast without breaking quality. Operating models, role design, accountability frameworks, and agile execution — AI agents included.
Select to discuss04 — Brand
Brand, Media & Digital Footprint
For organizations whose brand reach doesn’t match their technical depth. Storytelling across media, content, and digital — built for engagement and conversion, not vanity metrics.
Select to discuss05 — Product
Product & Portfolio Management — Building Products to Scale
For teams turning a capability into a portfolio. Product strategy, roadmap, packaging, and lifecycle management — taking products from first build to scale, with the GTM motion designed in from the start.
Select to discussRecognized for leadership, innovation, and
the rare gift of explaining hard technology
simply.
- The Innovation Trophy WinnerEU · 2025
- Top 100 Women to Know in AmericaJ.P. Morgan · 2023
- Top 100 Women of the FutureGlobal · 2022
- Top 10 AI Leaders, Netherlands2021–2023
On stage & on air
Featured in CNBC, ABC News, and Fox News, and a regular keynote voice at World Summit AI, InformationWeek, and the American Marketing Association — on enterprise AI, data infrastructure, and emerging technology.
Trusted across industries
NVIDIAGoogleDatabricksAWSExasolIBMJPMorgan ChasePalo Alto Networks
SiemensBCGMicrosoftQualcommCiscoCapgeminiWorldline
Examples of my work
Cross-industry products,
Cross-industry products,
taken from first build to real adoption.
Let’s talk growth
Have a launch, a market entry, or a scale-up that can’t wait?
Bring me in whether go-to-market is racing to catch the product, the product
needs to catch the market, or the competitive picture has shifted.
First call is 30 minutes, no cost, and entirely about your next move.